Power to Decide’s Social Media Highlights this Quarter
From October through December, our social channels across Power to Decide, Bedsider, and AbortionFinder shared timely information, responded to a fast-changing political landscape, and made space for questions and conversations. As the year wrapped up, our content centered on helping people navigate sexual and reproductive health with facts they could trust and resources they could use.
Below are three Q4 posts that resonated with our audiences, drove meaningful engagement, and helped move our mission forward across social platforms.
Power to Decide
Our top-performing post from this quarter underscores widespread interest in sexual health and reproductive well-being among underserved communities. Our Beyond the Sheets program was featured in an Essence GU article, where JeNeen Anderson, Senior Director of Health Equity, and student ambassadors were interviewed about their impact across 5 HBCU campuses. In our collaborative post with Essence GU and Beyond the Sheets, we were able to reach a wider audience and spread awareness about the need for programs like this for young people. The article highlights how Beyond the Sheets resonates with its audience by sharing culturally relevant content and approaching systemic barriers to health access through localized efforts.
Bedsider
In addition to taking over social media for our 13th annual Thanks, Birth Control Day in November, our Bedsider social media channels continued to showcase content that resonates with our audience. In one of our most popular videos over the last few months, we used our video platforms to respond to viral claims from a popular influencer that wanting to use condoms is a red flag and “ruins the vibe.” Bedsider quickly joined the conversation to remind young people that someone wanting to use condoms is a major green flag and a sign of care, respect, and shared responsibility, not judgment, paranoia, or a desire to kill the vibe. We explained that prioritizing protection shows respect and responsibility, not hesitation or judgment.
AbortionFinder
Once again, simple, direct content performed strongly on the growing AbortionFinder TikTok channel. One of our top videos of the quarter used a calming, everyday visual to share clear facts about abortion safety and long-term health. Without trends or heavy production, the post cut through misinformation, reached thousands, and reinforced AbortionFinder as a trusted source for straightforward, fact-based information.
As we head into 2026, we will continue using our platforms to respond in real time, share trusted information, and connect people to the resources they need. Stay in the loop on the latest news, resources, and updates by following us on social media and signing up for Power Pulse.
