Select360™ Services & Solutions

For more than 20 years, the National Campaign has been improving the lives of young people by ensuring everyone has the power and tools to take charge of their sexual health. We are catalysts and capacity-builders for innovative solutions at the national, state and local levels. We are proven strategists and communicators and serve up audience-centered reliable and accurate information about sexual health, including all methods of contraception. Our unbiased, evidence-based approach to everything from program development to strategic communications has contributed to a nationwide reduction in unplanned pregnancy.  Contact us to see what Select360™ can provide for you—from off-the-shelf solutions to tailored support and technical assistance.

Services

One Key Question
One Key Question (OKQ) is the groundbreakingly simple service to help encourage primary care providers and others to routinely ask women about their reproductive health needs. OKQ helps make women and families healthier and ensures that more pregnancies are planned and healthy.
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Strategic Communications & Audience Engagement
The National Campaign’s communication and engagement expertise helps organizations find the most effective ways to reach their audience
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Program Design & Measurement
Providing young people (and the adult influencers in their lives) the information and skills to take charge of their sexual health is complex. The National Campaign has considerable experience in crafting effective and innovative solutions that meet your goals, as well as strategic ways to measure your progress.
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Policy & Advocacy Strategy
Navigating state and local policy issues can be tricky. As policy experts, the National Campaign can help your organization reach your policy goals.
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One Key Question

By asking women: “Would you like to become pregnant in the next year?” Primary care clinicians and others can more fully support women’s health needs, such as preventing an unintended pregnancy or preparing for a healthy pregnancy. OKQ is used in a variety of settings, from home visits and food assistance and primary care.

Evidence suggests that only 10 percent of women (of childbearing age) are actively seeking to become pregnant in the next year. Of the other 90 percent, almost one-third were not using any form of contraception.

More than 30 organizations endorse OKQ including:

  • The American Public Health Association,
  • National Association of Nurse Practitioners in Women’s Health,
  • Physicians for Reproductive Health, and a
  • Committee Opinion from the American College of Obstetricians and Gynocologists.
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Strategic Communications & Audience Engagement

The National Campaign has a well-deserved reputation for effectively communicating with myriad audiences—from policymakers to parents to press.  Our success is based, in part; on listening closely to our target audiences and letting their needs help shape our efforts.  We employ a design-thinking framework to much of our efforts.  It is our belief and experience that doing so helps improve the chances that successful solutions surface through insights that come directly from the target audience.

Project Examples

  • Employing user-centered design
  • Crisis communications
  • Working with the press
  • Effective message framing and target audience reach
  • Online and on-air advertising expertise
  • Social Marketing 

Featured Work

Whoops Proof

The Select360™ Whoops Proof communications campaign is designed to improve young people’s knowledge of, and positive regard for, IUDs and the Implant. Whoops Proof includes advertisements, materials, and technical assistance from the Campaign to help successfully roll out the ads.

National Campaign staff has worked with clinicians, foundations, and media companies in Cleveland, Tulsa, and South Carolina to design a cost-conscious Whoops Proof campaign. An independent evaluation of the effort in South Carolina shows that the Whoops Proof effort has had its intended effect—improving women’s positive regard for low-maintenance birth control.

South Carolina

The South Carolina Campaign to Prevent Teen Pregnancy wanted to increase the number of people in their state getting their messages. The National Campaign provided extensive training to the South Carolina Campaign to Prevent Teen Pregnancy’s staff and their grantees on how to increase press attention to their efforts and best harness the power of social media. All trainings were highly rated by participants, who said they learned practical ideas that changed the way they undertook communications.

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Program Design & Measurement

We work closely with clients to fully understand the context as well as existing needs and resources. Working in partnership, we will develop training solutions, programming and measurement that aligns with best practice, is feasible, and meets your needs.

The National Campaign has spent more than 20 years assessing and evaluating its own efforts, and guiding others to assess theirs.  We understand the challenges—financial and otherwise—inherent in evaluation.  We can help you decide the right time, right place, and right way to make sure your efforts are reaching their intended goals. We can offer direction on key questions to consider as your organization develops an evaluation strategy and decides how best to report evaluation data to funders and other key players.

Project Examples

  • Campus Sexual Health – We work with college campuses to ensure that their students have the information, services and support they need to take charge of their sexual health.
  • Family Court Systems – We work with Family Courts throughout the country to build their capacity to incorporate intentional family formation into their work with young people

 

Featured Work

Better Birth Control

The National Campaign worked with a panel of more than 50 experts to develop a Better Birth Control best practice framework that communities, states, and regions can use to guide their work to ensure that the policies, systems, programs, and financing is in place to ensure full access to the full range of contraceptive methods for all women. The best practice framework provides a roadmap and specific recommendations for the programs, policies, and practices that communities can implement.

Making Proud Choices

The National Campaign helped adapt the evidence-based Making Proud Choices curriculum for use with youth in out-of-home care. The Select360 staff provided training and materials to those using the program to help ensure faithful implementation and successful evaluation.

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Policy & Advocacy Strategy

The Select360™ policy team identifies, develops, and promotes a variety of policy options that will advance efforts to prevent unplanned pregnancy and reduce existing disparities.  We work at the national and state level with a variety of people and organizations and can work with you to identify effective policy solutions.

 

Project Examples

  • Policy Development – Select360™ Policy provides assistance with identifying policy options, outlining or reviewing draft legislation or other policy initiatives, and sharing best practices and experiences from other states.
  • Policy Strategy – Select360™ Policy offers strategic advice regarding identifying partners, allies, materials, and activities to advance policy goals.
  • Advocacy Strategy and Tactics – Select360™ Policy provides expert advice about how to approach and communicate with key federal and state policymakers to reach legislative goals

 

Featured Work

Mississippi Teen Pregnancy

When policymakers in Mississippi decided they wanted to address the high rate of teen pregnancy among older teens, they turned to Select360™ Policy for advice. We offered policy, research, and programmatic advice that ultimately contributed to Mississippi successfully enacting and implementing the first bill in the nation focused on educating community college students about unplanned pregnancy. This included consultation by phone and email, as well as several onsite meetings and presentations. This bipartisan effort subsequently inspired enactment of similar legislation in Arkansas, where The National Campaign also provided consultation to public and private sector leaders working on this innovative effort.

 

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Solutions

Digital
The National Campaign has designed and implemented proven and innovative digital solutions for many different audiences including the most comprehensive and effective digital solution proven to reduce teen and unplanned pregnancy.
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Content
The National Campaign has the largest library of content for birth control and sexual health anywhere.
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Digital

The National Campaign has been recognized with dozens of prestigious awards for digital innovation.  We can help customize a digital solution for your audiences. We can help with:

  • Original content or curate and customize the hundreds of pages of unbiased and constantly updated content about methods of birth control, first person stories and videos, FAWs, animated cartoons, extended features, and news segments (available in English and Spanish)—already in our library and all of which can be white labeled.
  • Database and tools development that meet your practice needs – such as digital sexual health questionnaires and decision tools, localized service provider finders, and other interactive tools.
  • Mobile apps or other systems. We can build and customize tools – or work with you to adapt our existing tools for birth control push reminders and appointment reminders.

FEATURED WORK

Bedsider

Bedsider.org is an online “girlfriend’s guide” to birth control designed to help reduce the proportion of unplanned pregnancies in the United States among women aged 18–29. The goals of Bedsider are to help women find the method of birth control that’s right for them, to learn how to use birth control consistently and effectively, and to gradually encourage women to consider using more effective forms of birth control over time.

Bedsider is designed to be a tool for women to learn about their birth control options, better manage their birth control, and in the process avoid getting pregnant until they are ready. The centerpiece of the Bedsider program is information about birth control methods as well as online tools on where to get birth control. This site allows users to explore and compare all available methods of contraception, set up birth control or appointment reminders, view videos of their peers discussing personal experiences with various methods of contraception, and be entertained and informed by humorous animated shorts that debunk myths about birth control. This site also provides a comprehensive list of locations to get birth control. Visitors to Bedsider.org can type in their zip code to find the closest clinic or place to get contraception over the counter

A 2014 study showed that Bedsider works. Bedsider is the first digital intervention in reproductive health in the U.S.—with adults as an audience—that has shown to prevent unplanned pregnancy.

Among women age 18 to 29 who participated in the yearlong randomized controlled trial:

  • Women in the Bedsider group were 1.51 times less likely to have a pregnancy scare than those in the control group.
  • Women in the Bedsider group were 2.54 times less likely to have unprotected sex.
  • Women in the Bedsider group were 3.79 times less likely to report an unplanned pregnancy.
  • Women in the Bedsider group were also more likely to use a more effective method of contraception.

The full report, which was published in Social Marketing Quarterly, can be downloaded at your convenience.

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Content

The National Campaign has been recognized with dozens of prestigious awards for its innovative and audience-centered content.  We have “off the shelf” content that includes:

  • Hundreds of pages of unbiased and constantly updated content about methods of birth control, first person stories and videos, FAWs, animated cartoons, extended features, and news segments (available in English and Spanish)—all of which can be white labeled.
  • An extensive photo and video library of diverse and compelling young people living well, as well as of all contraceptive methods.
  • Amazingly fun and colorful collateral for health and social service providers on sexual health and contraception – all of which can be customized for your brand.
  • We have the most comprehensive database in the U.S. that allows users to find a local provider or health center, search for birth control that can be delivered, or locate emergency contraception—all of which can be localized.
  • We can use our deep experience to develop original content – whether it be written, video or photographic – to meet your needs.

FEATURED WORK

 

Google Knowledge Panels

Google “IUD,” “birth control,” or “pulling out”—some of the most common queries about health—and you’ll find something new and really exciting. In the summer of 2016, in partnership with The National Campaign, Google launched a series of Knowledge Panels (KPs) for all FDA approved methods of contraception, and related terms, which include links to a new section on the Campaign’s website which presents the full range of methods. So now, when you do a search, you’ll get overview information, names of common brands, and information on how it works—including points on side effects, effectiveness, and availability.

The Knowledge Panels are the result of the Campaign’s content services where we serve information—in this case articles and images—from our databases to other digital destinations. 

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Clients

What Others Are Saying About Select360™

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Services & Solutions