Talking the Talk: Creating a Communications Strategy: A Guide for Community-Wide Teen Pregnancy Prevention Initiatives
Communicating with the public about your work can generate awareness, motivate action, spur funding, and keep a community focused on the ultimate goal—reducing teen pregnancy. Developing a strong communications strategy, however, can be challenging; the purpose of this toolkit is to guide you in developing your communications strategy and to help you determine which media channels are the best fit for disseminating your core messages to your target audience. The ideas outlined here are meant to inspire, spark ideas, and get you started.
Publication date: December 2014
Author(s): Jessica Sheets Pika, Becky Griesse, Jennifer Driver, Katy Suellentrop
Suggested Citation(s): Pika, Sheets, J., Griesse, B., Driver, J., & Suellentrop, K. (2014). Talking the Talk: Creating a Communications Strategy—A Guide for Community-Wide Teen Pregnancy Prevention Initiatives. Washington, DC: The National Campaign to Prevent Teen and Unplanned Pregnancy.
- Appendix A: Focus Group Discussion Guide
- Appendix B: Working with a PR Firm
- Appendix C: Sample Press Release
- Appendix D: Sample Media Advisory
- Appendix E: Sample Crisis Communications Plan