Our Media Partners Rock

Ray Casas

Big hearty congratulations a Campaign Media Advisor who has dedicated his smarts and talent to our work for many years.

Ray Casas, Latino Initiative Media Advisor, was named one of the Huffington Post’s 40 Under 40: Latinos in American Politics. The honor was given to young Latinos who play “key roles across the spectrum of American politics.” As the Manager of Government Relations at Viacom, Ray helps to develop and spread the word about pro-social initiatives from MTV Networks, BET Networks, Paramount Pictures, and other Viacom properties. Whether he’s convening young people at a White House summit or spreading the word about the importance of registering to vote, Ray is both passionate and compassionate. He understands the challenges that many nonprofits face, and tries to channel Viacom’s vast reach and influence for positive social change. We first got to know each other when he was the Director of Public Affairs at MTV Tr3s in 2009. About two weeks later, he left for his Viacom job in Washington, DC, but he remained committed to the Campaign and our cause. Tr3s continues to be among our most creative and enthusiastic media partners—including launching our Stay Joven PSA campaign, a series of short videos by and for Latino youth. Join us in giving Ray a shout out for the great work he’s already done, and all that’s still to come!

 

Authored by: Marisa Nightingale

As The National Campaign’s Senior Media Advisor, Marisa Nightingale leads key partnerships with entertainment media executives to help harness the power of popular media to reduce teen and unplanned pregnancy. She and her colleagues provide expertise, information, and hands-on help to media decision-makers whose content is most popular with teens, young adults, and their parents.

Marisa joined the Campaign in 1996, shortly after its founding, and is the architect of its nationally-recognized Entertainment Media program. She served as the program’s Senior Director for 12 years and continues to advise on strategy and cultivate message integration partnerships with outlets including NBC, FOX, ABC, The CW, Hulu, Marie Claire, Family Circle, Essence, Latina and more, with a special emphasis on reaching Latino audiences. Public Service Announcement (PSA) campaigns developed under her direction have won multiple awards and garnered millions of dollars in free placements. She played a leadership role in the conception, development and launch of "Thanks, Birth Control," a social media effort that engages individuals and organizations in a positive public conversation about all that birth control makes possible.

Prior to joining The National Campaign, Marisa was the Communications Director at Share Our Strength (SOS), a leading national voice in the fight against hunger. At SOS, she worked with journalists, chefs, corporate partners, and community organizations to address the causes and consequences of hunger and poverty. Marisa is a guest lecturer at Georgetown University's McDonough School of Business and is a seasoned speaker on the role of media in preventing teen and unplanned pregnancy and promoting social change. She has served as a Campaign spokesperson on The Today Show, The View, The Ricki Lake Show, NPR, USA Today, The Washington Post, and elsewhere. Marisa graduated with honors from Yale University and lives in Washington, DC with her husband, two children and a lively mutt.

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