What We Do
The National Campaign has set a goal challenging the nation to achieve by the year 2020 a reduction of 20% in the proportion of pregnancies among women under 30 that are unplanned and a 20% reduction in the teen pregnancy rate. We prioritize collecting statistics on the reach of our programs over time, by tracking social media interactions, advertising indicators, circulation numbers, and other data on a quarterly basis. We also regularly elicit and publish feedback on our work, through polling, surveys, interviews, focus groups, and external studies. Our organization has also been externally evaluated by the likes of the Harvard Business School, McKinsey & Company, and Arabella—with McKinsey & Company concluding that we are now the nation’s number one resource on preventing teen pregnancy. Charity evaluators have also recognized our organization for effectiveness and transparency: The National Campaign has received Charity Navigator’s Four-Star rating for the past eight years—an honor only one percent of charities can claim—as well as GuideStar’s Gold Participant rating. Lastly, our Research department collaborates with other organizations and researchers to collect and publish the latest data on teen and unplanned pregnancy outcomes—a big-picture way of measuring our progress towards our goal.
In addition, we work on a number of different fronts and with a number of different partners—both usual and unusual suspects. Our program areas cover a variety of different topics including:
THE BIRTH CONTROL INITIATIVE
The Birth Control Initiative undertakes a series of activities designed to rebuild support for and understanding of the important positive role that birth control plays in the lives of women, men, families, children, and our society at large. This project highlights evidence on the value and impact of family planning on a wide variety of social issues, including educational achievement, individual and societal economic success, improved health outcomes for women and children, marriage, relationships, family wellbeing, and more.
Our annual Thanks, Birth Control day has been widely influential: in 2014, the #ThxBirthControl hashtag reached 36 million individuals, was tweeted by 6,600 people, and could be found in 13 thousand Tweets. The social media engagements on our channels totaled over 100,000. A #ThxBirthControl digital postcard also appeared on the Viacom screen in Times Square, which was viewed by an estimated 500,000 people.
THE COLLEGES INITIATIVE
The Colleges Initiative raises awareness about how unplanned pregnancy can be a barrier to student completion and success, and works with college administrators, faculty, associations, and other partners to develop, disseminate, and use materials that help prevent unplanned pregnancy among older teens and young adults.
As of 2011, work done by the Colleges Initiative has reached almost 20,000 individuals through presentations, exhibit hall booths, and webinars, and the team has disseminated over 45,000 pieces of information in print and online. To date, our hallmark online lessons, Preventing Unplanned Pregnancy and Completing College, have had over 16,500 unique visitors, with a strong presence from faculty and students alike.
THE COMMUNICATIONS PROGRAM
The Communications Program works to keep the issue of teen and unplanned pregnancy in the public’s mind, to communicate National Campaign messages and ideas. The program works in three areas: press relations, publications, and on the web.
We regularly develop, produce, and disseminate a wide range of materials—from influential research to posters, postcards, public service announcements, and a host of cutting-edge digital activities. The Communications team has distributed well over 10 million materials, including more than three million copies of the Campaign's 300+ publications alone. We have received more than four million visits to The National Campaign's corporate website, and almost seven million visits to our teen website (StayTeen.org). The Communications team has disseminated more than three million copies of the Campaign's 300+ publications, received more than four million visits to the National Campaign website, and almost seven million visits to the Stay Teen website; our websites and publications have won numerous awards.
The Campaign has been featured in print more than 1.5 billion times and in electronic media almost 37 billion times. The Communications team has sent out over 150 electronic newsletters (which reach more than 8,000 people weekly); we manage social media channels for The National Campaign and Stay Teen with a combined reach of more than 20,000 people.
THE DIGITAL MEDIA PROGRAM
The Digital Media Program, which operates Bedsider.org, the Campaign's online birth control support network for 20-somethings, uses all forms of new media—including websites, social networking sites, mobile technologies, and games—to positively change young adults’ sexual attitudes, knowledge, and behavior.
Bedsider.org launched in November 2011; since the launch, almost 10 million individuals have visited the site and visitation from the US nearly tripled in 2014 alone. Bedsider had daily visitors from every state in the US, and throughout the year, visitors from every country in the world—including North Korea and South Sudan. Bedsider also currently delivers about 1.1 million SMS birth control reminders a month, and has over 80 thousand followers on social media.
A 2012 pilot evaluation and recent study of Bedsider.org, published in January 2015 in Social Marketing Quarterly, revealed that Bedsider use leads to improved birth control use and outcomes: more than three-quarters of women who used Bedsider say they have been more careful about using their birth control methods, while 76% also reported they have tried harder to avoid unprotected sex since starting to use Bedsider.
Bedsider has received more than a dozen awards from various groups, ranging from the London International Awards for best commercial radio song to Best Non-Profit Mobile site.
THE ENTERTAINMENT MEDIA PROGRAM
The Entertainment Media Program works to get messages about teen pregnancy, unplanned pregnancy, contraception, prevention, and consequences to our target audiences via the entertainment content they already like to consume (TV, social media, magazines, websites, blogs, etc.).
The National Campaign has partnered with over 100 top media outlets, and our messaging has been featured in more than 4,700 television shows, magazine articles, and webisodes between 2008-2014 alone These partnerships have allowed our PSA placements to reach nearly 4 million individuals. The Entertainment Media department has collaborated with a wide variety of entertainment media programs, including Teen Mom, 16 & Pregnant, and other popular shows depicting pregnancy or birth control use. Research has shown that Teen Mom and 16 & Pregnant accounted for one-third of the drastic decline in teen pregnancy between 2008 and 2011, with Campaign researchers finding that, for 82% of young people, shows like 16 & Pregnant help them understand the challenges and consequences of teen pregnancy.
THE LATINO INITIATIVE
The purpose of the Latino Initiative is to reduce the Latino teen pregnancy rate by raising public awareness and influencing organizations to take action on this issue.
Latino Initiative messaging has reached more than 100 million individuals through news circulation, radio, TV, and in online and print materials. Since 2010 alone, we have released more than two dozen Stay Teen PSAs targeting populations at high risk of teen pregnancy in both English and Spanish. Our PSAs have been aired online, and on FOX, MTV, and other channels, appearing during popular shows such as American Idol, The X Factor, the Teen Choice Awards, Glee, 24, and more. As a result, our PSAs have reached more than 40 million individuals. To ensure our messaging reaches our target audience, we receive feedback from and film our PSAs with our Youth Leadership Team.
THE OUTREACH AND PARTNERSHIPS PROGRAM
The purpose of the Outreach and Partnerships Program is to catalyze a national discussion on the role of personal responsibility—for both males and females—in reducing teen and unplanned pregnancy among single, young adults, and to reach out to interested groups and organizations as well as faith communities to partner in this work. We support those working on teen and unplanned pregnancy through regularly scheduled communications, personal visits, ongoing technical assistance, topic-specific national conference calls, conference presentations, and access to the latest research and information.
The Outreach and Partnerships team has reached nearly 15,000 people through webinars, events, speeches, presentations, and trainings. We have also responded hundreds of requests for information and technical assistance from researchers, policymakers, organizations, and the public.
THE PUBLIC POLICY PROGRAM
The role of the Public Policy Program is to help identify, develop, and promote a variety of policy options that will advance The National Campaign’s goal of reducing both teen pregnancy and unplanned pregnancy among single, young adults. The Policy team regularly advises bi-partisan Senate and House advisory panels as well as national and state policymakers and their staff, and provides testimony on teen and unplanned pregnancy and related issues.
The Public Policy team has testified numerous times before key Congressional committees, hosted dozens of briefings for Congressional staff, provided technical assistance to Congressional and Administration staff upon request, held more than 1,000 meetings with elected officials and their staff, and welcomed close to 1,000 legislative staff to various Campaign events. We have also initiated or influenced 44 legislative and administrative proposals that were either introduced or enacted in Congress.
THE RESEARCH DEPARTMENT
The primary mission of the Research Department is to provide a solid and rigorous foundation of evidence to support and inform The National Campaign policies and activities.
The data portal of this website, which is maintained by the Research team, has received more than 2 million visits over the last six years. In addition, Research team has responded to nearly 300 requests for information since 2011 alone.
THE STATE SUPPORT PROGRAM
The State Support Program provides guidance and advice to The National Campaign concerning our work to prevent teen and unplanned pregnancy at the state and community level.
The State Support team has reached nearly 40,000 individuals, groups, and grantees through presentations, webinars, technical assistance, and more in the last six years. In this time period, we have partnered with 65 organizations, and provided support to many more.